AURA NETWORK
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> OVERVIEW
Aura Network is a Layer 1 blockchain founded in 2021, originally built on Cosmos SDK with CosmWasm smart contracts for NFT use cases in emerging markets. The blockchain has since evolved - adding full EVM compatibility via evmOS, pivoting its positioning to become a dedicated RWA chain for Enterprise, Entertainment, and Government, and securing backing from FPT Corporation alongside government and enterprise partnerships globally.
> MY_ROLE
- Led end-to-end content strategy across Aura Network's social and community channels.
- Executed major growth campaigns targeting wallet onboarding, follower acquisition, and brand impressions.
- Managed validator and affiliate partner relationships to maintain network health and co-marketing alignment.
- Drove community engagement and moderation tailored to ecosystem interests and project milestones.
> SYSTEM_METRICS
> ACHIEVEMENTS
Content Leadership
- Ran end-to-end content strategy — from ideation and production to community moderation — tailored to ecosystem audiences and community interests.
- Maintained consistent content output aligned with project milestones, campaigns, and community pulse.
Ecosystem Growth — Validator & Affiliate Partners
- Managed validator and affiliate partner relationships across the Aura Network ecosystem.
- Coordinated co-marketing activities with partners to drive mutual community growth and visibility.
- Kept the validator and affiliate network healthy, engaged, and aligned with project objectives.
> FEATURED_CAMPAIGNS
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Executed a flagship growth campaign targeting massive retail adoption and liquidity entry.
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Orchestrated the Monsterra game integration to debut the first interchain gaming NFTs in the Aura Network ecosystem. Executed a comprehensive go-to-market strategy featuring AMAs, KOL pipeline management, and targeted trading competitions to jumpstart player acquisition.